March 19, 2013
"Breaking all the rules" March Networking & Professional Development Program
Breaking all the rules:
A case study from the Martin Agency, creators of GEICO’s Gecko, Caveman, Talking Pig…and other less subtle characters.
The Martin Agency has created so many different campaigns for GEICO, often running them simultaneously, that it has turned sacred rules of advertising on their head, among them, “Thou shall be rigorously consistent in graphics, theme and style” and “Thou shall have but one spokesbeast.”
But the Virginia-based shop has followed one tenet faithfully: “Help thy client’s bottom line.”
Parker Collins, account supervisor at The Martin Agency, will give you the genesis of GEICO’s most memorable characters, such as the sensitive Cave Men, The Gecko, Maxwell the Pig and the musical duo of Ronny and Jimmy —and explain the method behind Martin’s madness.
Register today. You’ll be happier than a woodpecker with a power drill.
With appreciation to our Event Underwriters:
Allegra Print & Imaging on Park & 22nd
Commotion Studios
Hotel Tucson City Center
Lodge on the Desert
When
Tuesday, March 19, 2013
Networking/Registration: 11:30 a.m.
Luncheon Program: Noon to 1:30 p.m.
Where
Hotel Tucson City Center
475 N Granada Avenue
Pre-Paid Reservation Rates:
Members $29.00
Non-Members $39.00
Ad2 Members, Students & Emeritus: $20.00
Late / non-prepaid reservations add $5.00 per person, without reservations add $10.00 per person, accommodated on a space-available basis. Unfulfilled reservations not prepaid will be billed.
Mark your calendar and CLICK HERE to make your reservation now.
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