April 16, 2013
Case Study: Deutsch LA and PlayStation
Get inside the relationship that made “Long Live Play” a gamer anthem.
Hang on to your controller and follow Jason
Elm, Group Creative Director for Deutsch LA, through the highs and lows of
running the PlayStation account for five years. Find out how the Deutsch
creative stayed spot-on with the hyper-evolutionary gaming culture and meet
Kevin Butler, a fictional spokesperson who took on a wild life—and sudden
demise—of his own.
See last year's AAF National ADDY Awards Best of Show spot from Deutsch here!
Tuesday, April 16, 2013
11:30 a.m. Registration & Networking
12:00 Noon Luncheon & Program
Hotel Tucson City Center
475 N. Granada Ave.
Tucson, AZ 85701
Pre-paid reservations made by Wed., April 10th at 5 p.m.
Members $29; Ad2, Students, Emeritus $20; Non-Members $39
Late pre-paid reservations made after the above deadline
Members $34; Ad2, Students, Emeritus $25; Non-Members $44
Non-Reservations / Walk-ins / Non-pre-paid
Members $40; Ad2, Students, Emeritus $30; Non-Members $50
CLICK HERE to make reservations.
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