Since 2000, AAF Tucson has partnered with United Way of Tucson and Southern Arizona to promote the United Way through a full-scale multi-media public service advertising campaign.
The program is truly a community partnership and could not work without the support and generosity of our more than 35 media partners. The results have been outstanding, with over $4 million donated in advertising to the United Way. This bi-lingual public service advertising program is the largest PSA project ever conducted in Southern Arizona
Since the AAF Tucson / United Way partnership began, Ad Fed has created a sustaining Scholarship Endowment Fund for its Education Foundation. Scholarships are awarded annually to Student Advertising Federation members of The Art Center Design College, Pima Community College and University of Arizona. The scholarships also include a Hispanic Marketing Education Scholarship funded through proceeds from the Annual Hispanic Marketing Educational Series Luncheon.
Live United
This year United Way embarks on new national and local campaign titled "Live United" to improve the common good. The the ten-year program focuses on education, income and health as building blocks for a good life.
Our sincerest thanks to those companies for participating in this year's AAF Tucson / United Way of Tucson and Southern Arizona.
American Advertising Federation Tucson / United Way of Tucson and Southern Arizona Media Partnership
Over $4,000,000, in advertising and creative/production services have been donated to the largest public service bilingual advertising campaign ever conducted in Southern Arizona!
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